Replay: Live Webinar
Operational vs. Trust Accounting
Essential insights and practical advice to help you avoid common pitfalls, maximize efficiency, and safeguard your business.
Thursday, March 27, 2025
12PM - 1PM CST
Zoom

Join us for an educational, interactive webinar featuring Deana Williams from VRMadvocate, a leading expert in vacation rental trust accounting.
In this session, Deana will break down the critical differences between trust accounting and operational accounting — helping you avoid common financial pitfalls that can hurt your bottom line.
This webinar includes a live audience Q&A, giving you and your team the chance to ask Deana your most pressing vacation rental accounting questions.
Don't miss this opportunity to gain expert insights and ensure your accounting practices are rock solid.
What You'll Learn
- Trust accounting essentials - Trust accounting fundamentals to stay compliant and protect client funds
- Operational accounting efficiencies - Strategies to improve operational accounting efficiencies
- Avoiding costly tax and accounting pitfalls - Expert tips to avoid costly tax and accounting mistakes
Can’t make it live? RSVP below and we’ll send you a recording after the event.
Speakers


Deana Williams is a seasoned expert in Vacation Rental Trust Accounting with over a decade of experience in financial management. As Director of Accounting at ASAP Accounting and Payroll, she built and led the company's Vacation Rental Accounting division, training a team of 18 on the intricacies of trust accounting within property management software. Dedicated and detail-oriented, Deana’s leadership has made her a trusted expert in the industry.

Darren Carter is the Head of Demand Generation at Topkey, the leading platform for helping property managers automate their finances. Before joining Topkey, he spent over 13 years at various technology companies, specializing in fintech and startups, including founding and selling his own company in 2020. He lives in Boulder, CO, with his wife and their puppy, Mipha.
Sign Up
Please enter your details to sign up for our event. Priority will be given to property managers.