Own the Guest Journey: Building a STR Website That Drives More Direct Bookings
Unlock More Direct Bookings with a High-Performing STR website.
In a world where OTAs dominate bookings, your website shouldn’t just exist — it should perform. Join us as we unpack the essential elements of a high-performing vacation rental website that turns visitors into direct bookers. From seamless PMS integration and mobile-first design to SEO strategies and AI-optimized content, you’ll learn how to build a site that increases visibility, boosts conversions, and strengthens your brand online.
We’ll explore practical tactics property managers are using right now to grow direct revenue and reduce dependence on third-party platforms.
Key Takeaways:
- Website Design: Your First Impression Matters
- Speed = Revenue: Optimize Website Performance
- Mobile Responsiveness: Designed for Travelers on the Go
- Secure and Trusted Payment Systems
- PMS Integration: Keep It Simple and Synced
- SEO-Ready Architecture: Make Your Site Findable
- AI Optimization: The Future of Discovery
Register now to join us live, or get the full recording delivered to your inbox.
About the speakers
Sales and marketing leader with 8+ years driving revenue, demand, and brand growth across luxury real estate, hospitality, and tourism. I blend full-cycle sales experience with a creative marketing background to help premium properties and hospitality brands attract high-value guests, elevate their positioning, and build sustainable growth.
Darren Carter is the Head of Strategic Partnerships at Topkey, the leading platform for helping property managers automate their finances. Before joining Topkey, he spent over 13 years at various technology companies, specializing in fintech and startups, including founding and selling his own company in 2020. He lives in Boulder, CO, with his wife, puppy, and newborn baby daughter.
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